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DIRECT MAIL

REACH. ENGAGE. CONVERT.

The art of turning a simple mailbox into a powerful sales channel,

delivering personalized and tangible messages that resonate with customers.

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Data Hygiene

Maintaining data hygiene is essential for optimizing the impact and efficiency of your direct mail campaigns.

Mailing Lists

A quality mailing list is a cornerstone of a successful direct mail campaign, impacting everything from response rates and cost efficiency to overall ROI and brand reputation.

Personalization

Significantly improve ROI and achieve greater results by tailoring messages to individual recipients, making the communication more relevant and engaging.

Informed Delivery

Enhance mail campaigns with integrated digital marketing, leading to increased consumer impressions, interactions, and valuable insights.

Mail Tracking

A quality mailing list is a cornerstone of a successful direct mail campaign, impacting everything from response rates and cost efficiency to overall ROI and brand reputation.

Postage Savings

 Using advanced software, we analyze your mail piece for optimal postage savings and ensure delivery to the postal office that offers the best rates for your project.

Direct Mail Marketing

A powerful tool for businesses aiming to connect

with potential customers.

As a tangible form of communication, it allows for unique,

customized messages that can be more engaging than

other marketing methods.

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Data Hygiene

Data hygiene is crucial to the efficacy of a direct mail campaign.

We ensure your mailing list is clean and accurate by validating records, removing duplicates, running the list through the National Change of Address (NCOA), and filtering out vacant or undeliverable addresses. This guarantees you start your mailing campaign with the most deliverable addresses possible.

IMPROVED ACCURACY

Ensuring your data is clean and up-to-date means your mailings are reaching the correct recipients. Incorrect or outdated addresses result in undeliverable mail, wasting resources and reducing campaign effectiveness.

HIGHER RESPONSE RATES

Accurate and relevant data increases the likelihood that your message will resonate with the recipients. Targeting the right audience improves engagement and response rates.

ENHANCED REPUTATION

Consistently sending mail to the wrong addresses can harm your brand’s reputation. Ensuring data hygiene helps maintain a professional image and builds trust with your audience.

COST EFFICIENCY

Sending mail to incorrect or outdated addresses leads to unnecessary printing and postage costs. Clean data helps maximize your budget by targeting only valid and relevant addresses.

BETTER ROI

With fewer undeliverable pieces and higher response rates, your return on investment (ROI) improves. Clean data ensures that your marketing efforts yield the highest possible returns.

ANALYTICAL ACCURACY

Clean data improves the accuracy of campaign performance analytics. Reliable data helps in better tracking, measuring, and refining your marketing strategies for future campaigns.

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Mailing Lists

A quality mailing list is vital for the success of a direct mail campaign.

You want one thing: RESULTS. The first thing you need is a mailing list with prospects that are interested in what you have to offer. With our array of lists to select from, we are able to find those prospects that are most likely to buy from you.

OCCUPANT / SATURATION

Built from a database that includes nearly every verifiable U.S. household address, but without addressees’ names, it is perfect for saturating an area with your message for maximum reach at a minimal cost. 

BUSINESS

Obtain highly targeted business lists and customize your communications with detailed information on job titles, geography, age, gender, language, ethnicity, and more.

SPECIALTY

Whatever specialized group you are targeting, we will help you find and connect with them. Locate registered voters, reach individuals of a specific religious affiliation, find potential customers turning 65, or connect with households with children.

CONSUMER

Generate the consumer postal and email leads you need by leveraging hundreds of demographic variables, including property information, buying habits, lifestyle interests, and more, to target the ideal prospects for your product, service, or research.

EDDM

Promote your small business in the local community with Every Door Direct Mail® (EDDM®) services. This is a great option if you’re having a sale, opening a new location, or offering coupons. You can map ZIP Codes™ and neighborhoods, and filter by age, income, or household size using U.S. Census data. No addresses required!

Personalization

Variable data / Personalization in a direct mail campaign increases engagement

It maki the message more relevant to the recipient, thereby improving response rates, enhancing customer relationships, and ultimately boosting ROI.

INCREASED RESPONSE RATES

Personalized messages are more relevant to recipients, leading to higher engagement and response rates.

ENHANCED BRAND LOYALTY

Customized communications show that a brand understands and values its customers, fostering greater loyalty and repeat business.

IMPROVED CUSTOMER RELATIONSHIPS

Tailoring content to individual preferences and behaviors helps build stronger, more meaningful connections with customers.

HIGHER ROI

Personalized campaigns tend to be more effective, leading to better conversion rates and a higher return on investment.

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Personalized direct mail increases response rates by up to 135% compared to non-personalized mail.

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Postage Savings

We ensure you mail at the BEST possible postage rates!

Achieving cost-effective direct mail campaigns while ensuring timely and efficient delivery of your marketing materials is our specialty.

OPTIMIZED DESIGN

The size and weight of your mail pieces directly impact postage costs. By designing your mail pieces to meet specific postal service guidelines, you can avoid surcharges for non-standard sizes or weights. Consider using lightweight materials and optimizing the dimensions of your mail pieces.

DROP SHIPPING

Drop shipping reduces the workload for the Postal Service, allowing us to receive discounts that we pass on to you! We verify your mail with the Post Office,  then drop ship it to the appropriate destination Post Office to maximize postage savings.

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Contact Us

Thanks for submitting! We will reply within 24 hours. If you require immediate assistance, please contact us at 847-658-5090.

VCP, Inc., 901 W. Algonquin Rd. Algonquin IL United States 60102

Phone: (847) 658-5090

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©2020 by VCP, Inc.

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