Which Print Marketing & Sales Materials Should You Use?

Updated: Jul 20, 2021


Printed sales materials are the backbone of the success of your marketing efforts. Instead of giving all of your information to a prospect at one time, craft a strategy that delivers these marketing materials over a period of time. Break out the information for them in a series of direct mail campaigns or direct and digital campaigns to bring them the information at the times they need it.


Here are some ideas of materials for you to send from the beginning of the sales process of a new customer to the loyal customer who is a repeat buyer…


You first want to be sure that you are making a great impression. Introduce your company with professional Corporate Identity that will showcase your company properly. To do this, use quality Business Cards, Letterheads & Envelopes.


Once you meet with your new client, you’ll want to leave some information. Don’t just leave a bunch of papers to be lost. Place those papers in an attractive presentation folder with compelling sell sheets, brochures, or catalogs.


After you meet with your clients or prospective clients, send out a note to thank them for taking their time to meet with you. The more times they see your logo and information, the more they will think of your company when they need your services!


Informational pieces such as Newsletters and sales pieces such as Direct Mail are a fantastic way to stay top of mind and keep your information in front of your prospects and customers as well.

There are so many options when it comes to printed materials. Using the right pieces at the right time will ensure you make that sale and keep the sales coming!


For all of your marketing materials, contact us at 847-658-5090 or email us at sales@vcpprint.com.



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